User experience design
(UXD or UED) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. User experience design encompasses traditional human-computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users.
UX design includes elements of interaction design, information architecture, user research, and other disciplines, and is concerned with all facets of the overall experience delivered to users.
As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This is a field that affects all areas of business—prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience.
At Kepler developers, our design process is persona-driven–taking user experience to heart. We employ analytics, personas, testing and iteration to design for engagement.